Warrington Borough Council has appointed Muse Developments as lead partner for the first phase of its 25-year strategy for the centre and water front - redevelopment of the 6ha Bridge Street site.
This runs from the west side of Bridge Street to Academy Way, Buttermarket Street and Mersey Street and includes Time Square which the Council bought in 2008.
Plans include shops, restaurants, a gym, cinema, foodstore, indoor market, cultural centre, hotel and council offices. "This scheme will completely transform the town centre; bringing new jobs to the local area and providing the entertainment and leisure facilities that are currently missing but needed," said Council leader Terry O'Neil.
"Warrington Borough Council wants to give the town centre a new heart and focus and we feel these plans will make it a more attractive place for residents to live and work in."
It is hoped to begin construction in 2013.
"We have always believed that this development would be a great opportunity to work on a genuine mixed use regeneration scheme which will not only change Warrington but help its people enjoy a much wider range of facilities and services than ever before," said Muse development director Darran Lawless.
